In early April, Facebook unveiled its new live video feature to every user on the website. Celebrities and several big brands have been using this feature to communicate with their viewers for a few months. However, now all pages and users can broadcast live streams, whether they want to simply share something with their friends or show their followers a new development from their company. How can your business use Facebook’s new live video option to your advantage and why is it worth your time?
Long Running Time
Although your broadcast can’t exceed more than ninety minutes, it’s still plenty of time to reach out to your fans. Facebook itself also recommends going live for at least ten minutes to gain the most exposure to your fan base. In addition, live videos tend to take priority in Facebook’s news feed, even more so than other types of posts such as regular videos and photos. This gives your video a larger opportunity to be visible, letting additional fans tune into your broadcast.
It’s the Next Step for Videos on Facebook
Over the past year or two, videos on Facebook have been continuing to grow in popularity. The number of videos uploaded to the website “has increased by 94% over the last year.” More and more users are choosing to simply upload their videos to Facebook itself instead of linking to them on YouTube. Naturally, live video had to be the newest development. Having your business use live video communicates to your customers that you’re interested in learning how to use new social media tools so you can keep reaching out to them.
Customize to Your Business
Facebook Live is flexible enough that any business can tailor it to their brand. For example, you can even use it to schedule live Q&A events at your convenience. Possibilities are endless when it comes to streaming video in general. Whatever you choose to focus on for your live broadcast, be sure that you’re engaging with your audience in a way that enhances your company’s reputation.
Connect to Your Audience
This live video feature also gives you a way to connect to your audience through the social media network that you couldn’t do before. It creates a personal feel, especially if you’re giving your followers a “behind the scenes” look of your business. Unlike using a site such as Livestream, running a live video on Facebook will show right up on your fans’ feeds as they’re browsing through posts on the social network. This alone can easily draw in new viewers every minute.
Audience members can speak with each other by leaving comments as they’re watching the live video. This discussion in real-time may bring more attention to your brand. Furthermore, it lets you initiate a conversation and allow your followers to participate, almost creating a small, temporary online community for your video. You can even designate a staff member to monitor the comment feed and directly interact with the users who are participating in the conversation.
Your Video Will Stay Up
After you’ve stopped streaming, the video will still remain on your page. It’ll simply play back as a normal video once you are no longer broadcasting live. This not only lets you essentially archive your content, but continue engaging with your audience even after the stream has ended. Your video will still be able to receive comments and reactions too.
Easier Way to Convey Your Content
Instead of making an article or a blog post, you could choose to communicate your message with a live video. It’s faster than writing up content and your customers will like the personal feel of the video. They’ll additionally see your video playing as they scroll down their feed and may be more inclined to watch it as opposed to just stopping to look at a text or photo post. You’ll save time and connect better with your audience.
To really stay in the game on Facebook, using its live feature is essential. It’ll help you draw in both new and existing fans while bringing a new dimension to your brand. Customers are seeking out engaging videos on Facebook and going live will only make your business more appealing.