Earlier this year, Snapchat rolled out their custom on-demand geofilter platform to be monetized for public and business use. Geofilters are location-based photo overlays that are used as a source of expression between Snapchat users. While at an event or location, the user snaps a picture and swipes the screen on their mobile device to reveal the available filters. From there, they share it with their friends, while you sit back and let your brand awareness grow. Yes, it is that simple and now you can submit your own for as little as $5.00.
What’s more is that you design the geofilter yourself, which leaves the artistic window open for endless possibilities on branding your business, product or event. You can also choose the specific space, as small as 20,000 square feet, where the filter will be accessible. The timespan that the geofilter is available depends on how long your event is and/or how much budget you are willing to allocate. There are some guidelines for the geofilter, however, that Snapchat must approve of before accepting your submission. You can read about those guidelines here.
By creating your own custom geofilter, you are exposing your brand to every Snapchatter in that specific geofence. Depending on the location you choose, your impressions could be huge and are easily trackable. Snapchat will send you an e-mail after your geofilter campaign has ended with metrics to track your filter views and uses.
The ability for content curation combined with the up rise in app usage paints a picture for Snapchat as a great way to interact with the younger audience. According to Snapchat, their app is the best way to reach ages thirteen to thirty-four. If this is your business’ target market, then this could be an added layer into your social media marketing plan to stay trendy, relevant and directly connected with your audience.
Aside from hitting your demographic, these alarming statistics may position Snapchat geofilters as a no-brainer for your marketing strategy:
- More than 60% of U.S. smartphone owners are Snapchat users.
- There are over 100 million Snapchat users daily and counting.
- Over 60% of those 100 million people are creating content daily.
Based on these statistics, we’d say this is a tactical way to get your name across a screen that is directly in the hands of your target market. As mobile apps and social media platforms are increasingly on the forefront of marketing strategies, it is imperative that brands stay up to speed with their market. Interlacing a low cost custom Snapchat geofilter into your marketing plan could effectively get your name out there and keep you in the know.