By now plenty of businesses are keenly aware of the need for an online presence including a website, on-site blog, and social media profiles. Most also know that search engine optimization (SEO) is an essential element in making the most of any online efforts. According to marketing company Regalix, a whopping 95% of marketers rely on search engine marketing as a primary component of customer loyalty.
That said, some business owners mistakenly assume that SEO has to cost an arm and a leg. This is far from true. While it is probably preferable to hire a reputable SEO specialist to do the heavy lifting for you so that you are free to focus on the daily concerns of your operations, you can do a lot on your own without undue stress or expense.
There’s a learning curve involved with undertaking your own SEO efforts, of course, but once you get started it’s just a matter of figuring out which tactics will work best with your time and budgetary constraints. Here are just a few free and easy SEO tactics that every business owner should be able to incorporate into a comprehensive digital strategy.
Find Trending Keywords
If you have any experience with SEO, you know the importance of keywords. What you might not realize is that there are several resources that could help you determine which trending keywords and phrases are going to deliver the most impact for your online efforts.
Most businesses start by using Google’s suite of tools. This is an excellent way to become acquainted with the ins and outs of SEO practices. However, you shouldn’t stop there. A whole world of SEO resources is at your disposal and you just need to do a little digging to find ways to get an edge over your competitors.
When it comes to keywords, for example, you might want to consider straying from Google’s trending keyword tools and using sites like Buzzfeed, Reddit, and Hubspot, among others, to find topics, keywords, and phrases that are garnering attention. This tactic could help you to focus in on keywords that competitors relying solely on Google trends will miss.
Don’t Neglect Tags
Proper titles and tags can be just as important as appropriate and timely keywords. Yet, there are still many SEO practitioners that fail to dedicate the same effort to tag creation that they do to selecting keywords and phrases. This could be a costly mistake, but one that is easily corrected.
Whether you’re tagging content or creating ads, you need to know what kind of descriptors are going to get the most play, as well as which ones are focused on what people are looking for now. This means staying abreast of what top-ranked competitors are doing so that you can use their tactics as a springboard to create your own unique titles and tags.
Don’t forget about social media descriptors, as well. If you’re neglecting, say, tagging options for YouTube, you may be missing out on opportunities to be discovered by search engines and consumers alike.
Consider Outbound Links
There is a lot of hubbub surrounding the best ways to build a network of inbound links that increases your page rank with Google and other search engines. These days it’s all about avoiding linking schemes and building a web of organic links pointing back to your site.
However, the outbound links featured on your site could also have an impact on your rankings. Getting inbound links for quality sites is important, but you could also boost your rankings by including outbound links to related websites that Google favors with high rankings.
Curate for Your Audience
Content curation strategies are a dime a dozen, but most focus on creating content that helps you to achieve specific business goals. However, you might want to consider an approach that focuses not on you, but on your readership.
Benefit-focused content curation flips the script by focusing squarely on the goals of your readers. What are they looking for? Why are they reading your blog? What are the outcomes they want when searching for and consuming content?
By taking this approach to content curation you can not only offer greater value to readers, but you can also generate increased traffic, user satisfaction, and positive reviews.
Okay, you already know that tracking and analyzing your SEO efforts are an important part of seeing which of your SEO growth hacks are working and which aren’t. However, the importance of using proper analytical tools and understanding the data you receive cannot be overstated. It could mean the difference between getting top page rank, bringing in more traffic, and increasing overall conversions.
According to Philippines-based Digital Marketing, less than half of companies (about 44%) claim to effectively measure paid search ROI results. Why? In most cases it’s because they don’t know how. With the proper tools in place you should never have trouble getting the analytical information you need to better hone your SEO tactics and get the greatest ROI from every dollar spent.