Have you ever wondered why your website isn’t ranking well on search engines? One reason could be because you haven’t built your backlinks. Backlinks are incoming links from another user’s content that refers to you as their web source. Consider it to be an essential part of search engine optimization. One way that Google measuresRead more

Creating consistent brand content and staying up to speed with consumer needs can be a mentally straining process for small business owners. The beauty of user generated content is that it’s already created, so all you have to do is share it. If you aren’t familiar with UGC and how to find it, check outRead more

Persuading millennials to buy a product or service with brand generated content is pretty tricky today. Consumers are increasingly looking for user generated content (UGC) because it resonates with them and has a personable authenticity to it. In fact, UGC is considered to be trusted 51% more than other information on a company website or newsRead more

You already know that content needs to be of a high caliber in order to appeal to both readers and search bots. Google has made it very clear that they will penalize websites using shady means to artificially inflate their page rank. Plus, you want readers to find quality content that engages them, proves yourRead more

It wasn’t that long ago that businesses were being urged to jump on the SEO bandwagon. It wasn’t enough to have a website, you had to optimize in order to be found. These days, SEO has become old hat. Optimizing is still an essential part of an online strategy, but content marketing is making aRead more

Unfortunately, there’s no guarantee that you can make content go viral, but businesses interested in taking advantage of the benefits offered by the organic spread of online content can certainly take steps to encourage sharing. Here are some tips that could help your content to go viral. 1. Timely Content There are all kinds ofRead more

Whether you’re trying to build a brand associated with your company or you are your business brand, promoting yourself as an industry leader may be one of your many goals. Even though you’re an expert in your field, with a stellar education and years of experience under your belt, you can’t rely on your credentialsRead more

Just mention the word Reddit to a social media guru and they’ll all tell you the same thing: Reddit is an incredibly difficult platform to master. But that’s the entire point of Reddit– it’s pretty much un-masterable. This certainly has its perks, after all, not every company has a savvy IT team behind the scenesRead more

As far as websites go, it is true that content is king. How people first get to a site may vary from using search engines, social media or even an email link. But why they stay in the site – and return, subscribe or buy a product or service – is down to what theyRead more