Have you ever wondered why your website isn’t ranking well on search engines? One reason could be because you haven’t built your backlinks. Backlinks are incoming links from another user’s content that refers to you as their web source. Consider it to be an essential part of search engine optimization.
One way that Google measures your websites value is by its popularity. The more people that link back to your page, the more it creates a sense of trust from search engines that you have content relevant to what a user is searching for.
There are a ton of different ways to work on building backlinks. Below are a few that we think are reliable ways to foster backlinks and get your rankings up.
Find Great Link Prospects
Try to establish a relationship with distinguished bloggers in your industry. It may feel cumbersome to search for sites that you think will maximize your incoming link, but directories such as Alltop can make it easier. Alltop is filled with quality bloggers for every niche market. As an example, if you search for “pets”, you’ll be provided with a list of pet bloggers to connect with. It alleviates the time consumption of Google searching for high quality blogs.
You should also comment on big bloggers content and communicate with them often. Show that you are interested in their posts and try to interact with their community. Once the relationship is built, you can provide a link to your content, but only do so if it is relevant. Keep in mind that it is important not to appear as spam. If you do, it will deter users from checking out your link and it could result in removal of your link.
While finding great link prospects, keep an eye out for pages that you could contribute to as a guest writer. Send in a pitch and if you are accepted as a contributor, be sure to provide content that ultimately aligns with your own target market. Completely fill out the author bio and include links to your website and all of your social media accounts.
A clever way to find guest blogging opportunities is to search through Google images. If you save the bio headshot of a well-known guest blogger, you can perform a reverse image search for their other contributions.
There will be a lot of sites that allow guest posts, but be particular in which you choose to contribute to. The blogger should have great posts, a lot of engagement and a high level of social media presence in order for it to be worth it.
Fix Broken Links
If you come across an article with a broken external link, you should bring it to the attention of the blogger or website owner. The goal here would be to replace the broken link with a link to your similar article. Now, the blogger has active links so readers will continue to read the article with ease and you now have a backlink! It may seem simple but it is can be very time consuming. Here’s a resource that can teach you more about the broken link building process.
Create Rich Content
Last but not least, make sure that your site is content and architecturally optimized. Get creative with what you provide on your website. Based on Searchmetrics, high quality content that covers a topic in-depth and appeals to user intent takes the cake for top rankings. It’ll also push your content to the forefront of being shared across social media and blogs, which further builds your backlinks. You’ll probably notice content was mentioned multiple times throughout this blog post, and that’s because content is king.
Here are a few quick ideas you can get started on to amp up your content game:
- Start a forum on your site for a specific topic and find a non-spammy way to seed it out to that community.
- Create a custom branded infographic that’s chock full of statistics and can easily be shared on social media. Create an embed code to add it to your site, and also publish a content version underneath the graphic for added SEO.
- Add interactivity to your site in the form of polls, surveys and quizzes. It’ll keep users entertained and on your page longer. Give them an option to share their results on Facebook.
- Create a YouTube page and upload informative videos for your industry. Embed that video on your website. Google loves videos.
- Host a blog on your site that has original content. Keep it informative and provide reliable outbound links throughout. Make sure it is filling a void and supplying users with knowledge to carry with them.
- Share similar content across all social media sites to stay connected to your audience and increase your search ranking.
Building backlinks requires time and attention, but most of all it requires a superior website. If your site has a clean layout that is easy to navigate and offers relevant information to your market, then you’re ready to start using these ideas for your building strategy.