So you’ve just written an amazing blog post or article on your website. Now what? You need to get people to see it and one of the best ways to drive new visitors to your site is through social media. Whether you’re using Facebook, Twitter, Instagram, or another network, the following tips can help your content gain more exposure.
1. Come up with a Good Headline
A catchy headline alone can interest people and have them reading your content. Your headline should get right to the point about what you’re trying to convey to your audience. However, it should also leave some amount of mystery so people will be driven to click on the article and read through it.
2. Tailor Your Message to the Platform
A post designed for Twitter won’t do as well on Facebook and vice versa. You need to keep your audience in mind wherever you’re posting. Creating unique posts about your content for each platform can really make a difference in engagement. If possible, include relevant hashtags so other users on the site can find the link to your content.
3. Open up a Conversation
One of the greatest advantages of social media is that you can directly communicate with your fans. When posting your content, you might want to consider asking them for their opinions. You should also encourage them to like the post, share it on their own timeline, or tag a friend or family member in the comments. Interacting directly with your customers like this may not only give your content more attention, but also create the feel of an online community for your brand.
4. Include an Image or Custom Graphic
When someone’s scrolling through their feed, they’ll often skip past text posts and links, but stop when a picture catches their eye. This is also evident by how photos were found to be 87% of shared posts on Facebook. A captivating image can invite them to read your post and engage. This is even more true if you use your company’s own images, as opposed to stock photos, or a custom graphic that accurately represents your content and includes a quote from it.
5. Know the Best Time to Post
Unlike posting content on your website, social media posts need to be perfectly timed to ensure that your audience can see them. Sometimes the best posting times can be different for each type of company and even social network. Look and see when your customers have the highest engagement, then promote your new content during those time frames.
6. Be Ready to Invest Money in Promoting Your Post
You want your content to draw in more visitors to your site, and doing paid advertising on social media networks is a great way to generate more post clicks. Ads can be tailored for your specific demographic, guaranteeing that you’ll be reaching out to potential customers who might be interested in what you have to say.
7. Pin Your Post
A few social networks, such as Twitter and Facebook, have included a feature where you can easily pin any post to the top of your page. Doing this with your latest content will make it the first thing that fans see any time they visit your timeline, resulting in more possible post clicks. Your pinned post can also be updated later on to feature the next article or blog post you write up too.
8. Make a Few Different Posts to Promote
Posting about your content multiple times ensures that the majority of your audience on your social networks will be able to see it, no matter what time they’re looking at their feed. In a social media post, you may want to do everything from writing up a small summary of your blog post or article to including small quotes from it. This strategy can even be used to promote your content for several weeks after it’s been published.
Your website’s content deserves to be found and read. Luckily, any of these tips can help bring in new readers. Use social media to its full advantage and see what it can do for your business. Most importantly, be creative and authentic to see some of the best engagement from your customers.