Social media only continues to grow every year. In fact, according to a recent study, over 75% of all internet users make use of social media. Facebook alone also has a large influence on purchase behavior. These statistics, along with the popularity of social media in general, demonstrate that it’s a phenomenon that’s not fading anytime soon. Businesses all over the world are turning to social media networks to promote their companies. Below are 7 important benefits you could obtain once your company invests time in social media as well.
1. Enhance Your Company’s Reputation
Social media gives you the opportunity to immediately respond to customers’ questions and reviews. This not only makes the people in question happy, but will leave an impression on anyone else that’s viewing your page. Publicly responding to negative reviews and pleasing your customers can go a long way for your business. Visitors will see that you’re responsive and committed to customer satisfaction.
2. Establish Your Brand
Through posting on Facebook, Twitter, Instagram, and more, you can control exactly how your company appears to your customers. Social media gives you a wider range of control than you might have by just posting content on your site. In addition, it can help you establish the voice and tone you want your business to express. Social media accounts will convey exactly what your brand is all about to anyone who happens to be viewing your page.
3. Build Relationships with Customers
One of the main reasons why companies create social media accounts happens to be to engage their customer base. However, they also allow you to know them on a more personal basis, as well as discover what they want and expect from your company. It’s not uncommon for customers to be more inclined to purchase from a company that really seems to want to know them on a personal level.
4. Gain New Customers through Ads
Running ads on Facebook should be one of your main tools to draw new customers to your brand. With it, you can specifically target people in your local area, with various demographics to select from. Narrowing down your search ensures that you’ll be advertising to people who would be interested in your company. New, potential customers will find out about your brand simply from scrolling through their Facebook feed and seeing your advertisement.
5. Learn What Performs Best
Through customer interaction and post activity, you can find out which services or products tend to be the most popular for your business. This gives you the opportunity to adjust what you provide accordingly, hold more effective sales, and create better marketing procedures. Social media helps you monitor how well your offerings are doing in real time.
6. Increase the Reputability of Your Business
Customers want to purchase from a company they trust. When you respond to your messages and comments, they’ll see that you really care about their opinion and concerns. An active social media account also illustrates that your company is reliable, legitimate, and invested in creating positive interactions with customers.
7. Better Search Engine Rankings
Search engines like Google favor websites that appear reputable, and having an active social media account tied to your company can help with that. Social media, hand-in-hand with search engine optimization, may assist in getting you higher rankings on the most popular search engines. As a result, social media is usually recommended for any company that’s having SEO done for their website.
Experiencing any one of these benefits should be enough to demonstrate why social media is such a worthwhile marketing option for your company. Social media is here to stay and it only makes sense to adapt your business to this prominent part of the internet. Taking advantage of this exciting medium really can help bring your company to the forefront.