Your business may already have a website, but when was it made? If it’s been a decade, or even just a few years, it’s time to upgrade to a new one. The web design industry is constantly updating and changing, creating new trends almost every day. Falling behind with an outdated website could leave your company at a huge disadvantage and make you lose out on potential customers. Read on to find out why your company should invest in a new website to compete in this market.
1. Improved Functionality
With new web design trends comes better user experiences. Designers are always looking for ways to make their sites easier to navigate than ever. Potential customers can be discouraged from using a site where it’s a challenge for them to find the information they need. Newer web designs put an emphasis on having features readily available to be viewed and clicked on.
2. More Credibility
If your website has a modern, accessible design, you’re likely to appear more reputable than having one that looks like it could have been made back in the 90’s. Judging a book by its cover tends to happen quite often on the internet; your website layout is an extension of your business and you want to be seen as a company that is keeping up with current trends in your industry. Having an outdated website layout doesn’t convey that message. Instead, a new web design can help your company look more professional than ever.
3. Make a Good First Impression
For many visitors to your website, seeing your web design will be the first impression they’ll have of your company. The number of people using the internet to find goods and services only continues to grow every day; you want to be sure that your website is an accurate reflection of your company when they discover it through a search engine. Not only that, but your website also needs to stack up against your competitor’s. To really have an advantage, your website should be more attractive, more accessible, and more convincing than those of other businesses in your field.
4. Optimize for Mobile
Nowadays, a good number of websites are created with responsive web design. As we discussed in our previous blog post on the topic, responsive web design really is a necessity for sites that want to draw in mobile users. These types of websites automatically adjust to any screen size that’s accessing them, allowing customers to effortlessly browse your site, no matter what device they’re on.
Chances are, if you’re having a new site developed by a web design company, it’ll automatically be created with mobile responsiveness in mind. Having a site that can’t be viewed by mobile devices might make visitors leave it before even having the chance to learn anything about your company. For the best user experience, a new web design that’s optimized for mobile devices is obligatory.
5. Accurate Representation of Your Company
Many customers view a company’s dedication to a website layout as synonymous with how good their services or products must be. If yours is poorly designed, potential customers may make the same assumption about your products. Having a website layout that accurately mirrors your company’s values and products will help reassure them that they’re in good hands.
6. Faster Loading Time
A slow loading time is yet another thing that could drive visitors away from your website. According to Adobe, 39% of people will give up and leave a site that’s taking too long to load. Having a new, streamlined design could significantly cut down on the time it takes to load up for anyone who’s accessing it. This means visitors will be more inclined to stay on your website and take a look at everything your company offers.
Trusting in a professional web design company to develop your new site for you ensures that you’ll have one that suits your company and industry. It’ll also reflect some of the newest trends in the web design field. Experts in the field will know the best layout, colors, and more for your visitors to enjoy. All of these will contribute to a memorable user experience that may result in more sales for your business.