When considering the layout of your website, the top priority should be user experience. You want your customers to stay on your site, read about your company, and eventually make a purchase. If your site is difficult to use, takes too long to load, or doesn’t have concise information available, customers may very well be driven away.
Responsive website designs prevent that from happening. These popular layouts are crafted to adjust to the user’s screen size once they access the site, creating a user friendly experience. Read below to see why you should have one for your company.
1. Mobile Devices Are Dominating
About 64% of Americans own a smartphone, and 60% of them use this technology to access the internet, according to Pew Research Center. Those are numbers that can’t be ignored. As the cell phone and tablet industries continue to grow, people are preferring to use these products over their desktop and laptop computers for most tasks. This includes looking for what they need on search engines and visiting websites. It’s clear to see having a site without a mobile layout is putting your company at a disadvantage.
2. More Efficient than a Separate Mobile Site
Having a web design that’s responsive, as opposed to one that has both desktop and mobile options, may result in higher Google rankings. That’s because you won’t be trying to rank two different company websites on search engines. In addition, as a general rule, Google tends to prefer responsive websites over mobile sites. Maintaining only one site with a responsive web design lets you make faster updates as well.
Moreover, a responsive web design means that you don’t have to code your site to suit each type of device that may be accessing it; instead, your site will fit the dimensions of various screen sizes with no extra code required.
3. Easier to Use on All Devices
Besides just making sites more accessible for mobile users, responsive designs are loved by desktop users too. They allow website visitors to change the size of the window and have the design automatically alter itself to the new dimensions. With computers ranging from small netbooks to towers with large monitors, having a site that will look great on all of them is incredibly important. Responsive web designs can easily fit any screen resolution.
4. Essential if You Blog or Use Social Media
Mobile devices are becoming the preferred way to access social media. Posting about your website’s offerings on Facebook creates a frustrating user experience if your site’s not compatible with cell phones and tablets. Potential customers may click on a link only to find a website that’s impossible to navigate on their mobile browser. Unfortunately, this can deter them from using your company in the future. Implementing a responsive website design will only enhance your company’s presence on the internet.
5. A Smoother Shopping Experience
A responsive web design is a must-have if your website has an online store. The majority of shoppers are now making their purchases on mobile devices. Although many still use desktops, your company has an advantage if your e-commerce store is mobile compatible. Customers will be able to quickly make the purchase they need, right when they need it, in comparison to waiting to complete it on a desktop later on and then possibly forgetting about it.
It may be difficult to create one on your own, but an experienced web design company will be capable of designing a site that responds to any device a visitor is using. Without a responsive web design, your company could be losing potential customers that go to your competition instead. Make your website as inviting as possible for your customers with a responsive web design.