People are faced with all kinds of advertisements when they log onto the internet. In your industry, you want to stand out above the rest. But how? You need to set your business apart from the competition and use those differences to promote yourself online. It can be overwhelming to start a digital marketing strategy in this direction, but starting one that’s exclusively tailored to your business will give you the upper hand. Take a look at the steps below to learn how to get started.
1. Determine What Makes You Unique
What are you doing that other companies aren’t? Do you have the friendliest customer service, or maybe you have an additional decade or two of experience than most other businesses in your industry? Whatever it is, you should emphasize this difference in your web content, social media strategy, and more. Analyze every single thing your business does that’s extraordinary and then promote it on your site or social media, drawing in new customers in the process.
2. Get to Know Your Competition
One of the best ways to see what you’re up against is by conducting thorough research of your industry. See not only what businesses are doing in your local area, but also across the country. You may even be inspired to decide on the next steps your business is going to take. The internet makes it so easy to research all of this without having to go visit these companies yourself. Be sure to take a look at their websites, social media accounts, and customer reviews. You want to have a complete overview of the state of your industry, what’s popular right now, and what the rising trends are.
If your competition has started a digital advertising campaign, you’re already ahead of the game. The Kelsey Group and ConStat, Inc. conducted a study where they found that 70% of customers will use the internet when searching for products/services locally. With digital marketing strategies like search engine optimization, customers will be able to find you more easily online in comparison to your competitors.
3. Ask Your Customers What They Think
Your customers are one of the most valuable sources of information. Asking them why they’ve chosen your business and what they hope to see from you online can provide you with some helpful starting points. Past customers offer a unique perspective that you wouldn’t be able to have as a business owner.
Using this information, you want to give new, potential customers a reason to select you over the other businesses in your field. Even if it’s something as simple as good customer service, that’s enough for many people to choose you.
4. Use Creative Strategies to Showcase These Differences
There are all kinds of ways to begin or enhance your business’s online presence. You could take cues from what your competition is doing online, or what your customers recommend, then come up with your own, distinctive ideas for marketing yourself. For example, if other businesses seem more corporate in nature, you can make a name for yourself with social media that has more of a personal touch to it with each post. Another good idea is designing a website that’s user friendly in comparison to what your competition uses. The more convenient you make it for people to find and contact you online, the more likely it will be for customers to choose you instead of another company.
Using all of these tips can help you keep loyal customers and also gain new ones. You’ll end up with a thorough understanding of how you can better appeal to your customer base, along with how your competitors are doing the same with theirs. A company specializing in web design, SEO, and social media, such as BizLocal, would also be happy to guide you through all of these steps so you can get the best results.